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ARITZIA

Click images to view the full campaign.

THE SUPER PUFF™ FALL/WINTER 25

DRESSES SUMMER 25

SWEATFLEECE SPRING 25

A woman in a blue denim shirt, beige pleated skirt, and white high heels holding a white bag, standing in profile against a plain background.

PRE-SPRING 25

Close-up of a person standing on the street, wearing a beige coat, red tights, and white high-heeled shoes. There is spilled coffee or another dark liquid on the pavement near the person's feet, with some of the liquid spilling from an overturned paper cup.

TIGHTS WINTER 24

A woman with dark lipstick and slicked-back hair holding green olives on skewers, sitting at a table with a martini glass in front of her, making a playful expression with her eyes looking upward.

CONTOUR WINTER 24

A young woman stands between bookshelves in a library, wearing a navy blue sweater, gray pleated skirt, black tights, and headphones around her neck, looking contemplatively to her left.

SUNDAY BEST FALL 24

A graceful ballerina in pastel pink dance attire posed with a ballet barre, standing on pointe in a dance studio.

tnaction fall 23

MORE STUFF I WROTE FOR ARITZIA.

ECOMM, EMAILS, SIGNAGE, SOCIAL, PDPS, THE OCCASIONAL GIFT CARD...

A digital catalog featuring three waffle-knit clothing items: an olive-green thermal button-up long-sleeve cardigan, a light gray waffle notch tank top, and a cream-colored long-sleeve sweatshirt.
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Person holding two gift cards, one black and one white with colorful holiday-themed illustration, against a red background.
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A woman dressed in winter ski gear, including a white puffer jacket, white knit mittens, and large sunglasses, holding a pair of blue skis.
A promotional image for Aritzia featuring a toy box with a train design, a plush penguin with a red bow on top, surrounded by snowflakes, and text advertising a sale with up to 50% off.
Colorful sneakers in mint green, purple, and pink with the text "When the Other Shoe Drops" and an invitation to join a mailing list for footwear updates.
A woman with long black hair, wearing a pink cowboy hat, pink shirt, and white blazer, standing against a plain background. Text overlay reads "Hi, Barbie."
Illustration of various animated oranges with smiling faces and green leaves, alongside a red envelope, all placed on a brown tray, with yellow background and festive text for Lunar New Year.
A festive illustration for Lunar New Year featuring three smiling dumplings stacked on each other, holding fans, surrounded by lanterns, flowers, and gold coins on a red background. Text reads 'Lunar New Year, Hi, Dumpling' and the bottom left says '
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A woman with short curly hair wearing a shiny brown high-neck top and small gold earrings, looking down with a plain white background.
Four women modeling sleek black, white, and brown dresses and coats, with two images labeled 'Vegan Leather' and 'Ten by Babaton', and the text discussing fashion styles for going out in a little black dress.
Black background with white text and red circular accents, reading 'RED MEANS GO. THIS WEEKEND ONLY, RED STICKER ITEMS ARE AN ADDITIONAL 20% OFF. ONLY AT THIS BOUTIQUE.'
Collection of four white socks labeled TNA, including ankle, crew, no-show, and footie styles.
A fashion magazine page promoting spring clothing, including dresses, suits, and blouses, with images of various pastel-colored outfits and descriptive text.
Two email notification previews from Aritzia on a mobile device, one indicating new fall styles have arrived and the other highlighting the importance of new styles.
Collection of athletic wear including brown leggings, cream sports bra, beige zip-up jacket, and pink bodysuit, designed for workout comfort and support.
Side-by-side images of young women showcasing cargo and parachute-inspired clothing. The left woman wears wide-leg olive cargo pants with a white crop top, seated on the floor. The right woman wears a beige skirt with a black sleeveless top, white so
Two photos of a woman with blonde hair wearing black Polartec® Thermal Pro® fleece sweaters, taking selfies on rooftop in urban city with tall buildings.

I WRITE A LOT OF SOCIAL FOR ARITZIA. HERE’S PROOF.

Woman wearing a white contour crew hip T-shirt, black capri leggings, black flats, sunglasses, and carrying a black bag, standing against a plain light gray background.
A beige ribbed tank top folded inside a cardboard box, with sunlight casting a shadow.
A young woman with long, curly brown hair wearing a black blazer over a black bralette and black shorts, standing against a beige crumpled background.
Close-up of a person wearing a fitted white sleeveless tank top, with their hands on their hips and dark skin, against a plain background.
A woman with black hair dressed in a black button-up shirt and black pants, holding a black blazer over her shoulder, standing against a plain white wall.
A digital shopping quiz asking which clothing item can be borrowed, featuring black leather pants, a black cable-knit sweater, a black jumpsuit, and a black blazer, labeled A to D with descriptions.
A woman wearing a white sundress holding a red polka dot garment, standing against a stone wall.
Close-up of a beige athletic sock worn over a sneaker, with the sneaker partially covered, and the sock shown in detail.
A large seashell on sandy beach with the ocean in the background
A woman with long dark hair wearing a white off-the-shoulder top, silver jewelry including a pendant necklace and earrings, and sunglasses on her head, looking to the side against a neutral background.
A fashion advertisement featuring two women. The woman on the left is wearing casual sportswear with a cropped sweatshirt and sweatpants, while the woman on the right is dressed in a black, stylish, asymmetrical dress with high heels. The ad discusse
Black and white photo of a woman wearing a white sleeveless ribbed crop top, white drawstring shorts, and a necklace with a whistle pendant.
Screenshot of a fashion website featuring a woman with long dark hair, wearing silver earrings and a brown leather bomber jacket, with product details and description below.
Table with several cups of coffee, some on saucers, along with saucers, spoons, and crumpled napkins, in a coffee shop with empty chairs and a wet tiled outdoor area in the background. Overlaid text includes humorous comments about coffee and social
Close-up of a person’s hands with blue painted nails, resting on a black, waterproof jacket with water droplets, suggesting they just got a manicure or nail polish applied.
A white pouch with a logo inside a white box, with text indicating it is for those who refresh the 'New' page on the company's website.
Screenshot of a note titled 'Fall Wardrobe Wishlist' listing clothing items including warm wool coats, essential tanks, chunky knits, tops for layering, and a whole new sock drawer, with some items checked off.
A woman with curly dark hair is wearing a cropped gray button-up shirt and green cargo pants with gray drawstring waistband, posing with her arms raised above her head. She is looking confidently at the camera against a plain white background.
Pink knit sweater with diamond and cable patterns, neatly folded inside a white box with a label reading 'Sunday Best.'
Close-up of a person wearing black, tight-fitting athletic clothing, possibly shorts or leggings, against a plain background.
A tweet from the account "aritzia" with a humorous caption about holding close a Peggy Sweater and drinking artisanal coffee, emphasizing personal preferences and emotional attachment.
Close-up of a black leather mini skirt with black snap buttons, paired with a white garment with white snap buttons in the background.
Woman wearing a white tank top and white sweatpants standing against a plain white background.
Close-up of a neatly pressed light blue dress shirt sleeve with visible buttons and stitching detail.
A woman wearing a light blue Oxford shirt over a white t-shirt, denim shorts, white socks, and dark red loafers, with sunglasses, standing against a plain white background.
A young woman with long dark hair, wearing a pink leotard, beige tights, white sneakers, and a pink headband, standing against a white wall.
Grid displaying nine baseball caps categorized by style and personality type. Top row shows minimalistic preppy caps, middle row neutral caps, and bottom row maximalist caps. Each row has caps labeled as dad, sport, or other styles with various color
A woman with long braided hair standing among green plants and flowers outside, wearing a striped button-up shirt over a white skirt, with a building in the background.
A painted fire hydrant on the sidewalk, decorated with pink and green paint to resemble a flower.
A keychain with a pink acrylic decoration that spells out "Happiness" in cursive, attached to a white key on a grey surface. A pink price tag is also visible in the corner.
Close-up of a person lying on a bed, wearing a white cashmere sweater and black pants, with a visible navel and part of the torso.
A woman wearing a white mini dress with thin straps, lying against a yellow background.
Two women, one in a red dress and the other in a gray hoodie and shorts, standing against a white background, with text referencing Halloween costumes.

VICTORIA’S SECRET PINK

A smorgasbord of social content I made for @vspink.

Three young women standing outdoors, smiling and celebrating, with a text overlay about feeling excited for Friday and a reference to Pink Friday and Rebecca Black.
A woman lying on the ground outdoors, smiling, wearing pink athletic clothing and a headband. Overlay text discusses Vspink dip dye and includes a Twitter-style post from Michelle about the product.
Close-up of a closet with clothing items including a pink knitted piece, a camouflage patterned garment, a tie-dye hoodie, and a black zip-up jacket with white lettering, alongside a social media post overlay about closet organization.
A pink and white motivational poster reading 'Trust Yourself You Can Do It,' with a pink reminder note that says 'Check in on yourself. Okay,' a decorated planner, a pink card with polka dots and 'PINK' written on it, a red metallic dog-shaped clip,
Pink card with leopard print pattern and the word 'PINK' in white letters, resting on a collection of seashells, starfish, and coral.
Pink portable power bank decorated with hashtags #GRLPWR and #GIRL PWR in colorful text, inside clear plastic packaging.

UBC SAUDER SCHOOL OF BUSINESS

Copy I wrote for Robert H. Lee Graduate School.

A woman standing outdoors with her arms crossed, smiling, with a blurred background of greenery and buildings. Text overlay reads: 'Invitation: UBC PMBA Women's Panel Discussion.'
UBC Sauder School of Business webpage showcasing alumni profiles of Vaishali Nirwan and Haider Shah along with their professional details in technology and data science.