All rights to Aritzia.

Fun fact: this was the brand’s very first social-first campaign.

A woman with dark hair pulled back, wearing a white off-the-shoulder top and a watch, looking at her phone. The background is dark red. The image is part of a fashion magazine cover titled 'ARITZIA' with the subtitle 'Everyday Luxury'.
Text advertisement for a clothing item called Winter 24 Contour, describing a fashionable second-skin fabric with rich new colors and tops with a twist, and a 'Shop Now' link.
Email advertisement featuring a woman in a khaki turtleneck sweater and matching wide-leg trousers, promoting winter skirts, trousers, and jeans.
A social media post from aritzia with blue verification checkmark, caption reads: 'You have a date — with new winter Contour. Hope it goes better than these ones.'

For this script, my job was to write a bunch of red flags. Which was very fun.

A woman with dark hair styled back, wearing a black blazer, holding two green grapes on a toothpick, and sitting at a table with a martini glass full of a clear drink. Text on the image reads, 'It's a Match With Contour.'
A woman dressed in black with red lipstick sitting at a wooden table, garnishing a martini with green olives on picks, with text overlay saying "Put Your Order In" and a "Tap to Shop" button.
A woman with dark hair and a natural makeup look wearing a burgundy top, looking over her shoulder with text overlay that reads, "Going Out? Wear Contour. Tap to match with new evening-friendly colours and styles."
A woman with long black wavy hair sitting at a table, wearing a form-fitting dark green dress with a square neckline. The background is wooden, and there is a blue banner with text that reads "Shop now." The overlay text says: 'Nothing feels like Contour. Except Contour.'
null
Screenshot of an Instagram post by aritzia, mentioning that the Contour Ravish Top was made for first dates and warning to be careful with the tajin.
A woman with braided hair wearing a black contour flourish long-sleeve top and black skirt, standing against a white background.
A woman in a long-sleeve bodysuit staring at the camera, standing against a plain white background.
Screenshot 2024-10-27 at 10.07.31 PM.png